Mobile App Development

Apps built for the long haul — including the store submissions, the rejections, and the update cycle nobody warns you about.

An app isn't a launch, it's a commitment. Two app stores with their own rules, two operating systems that update annually and occasionally break things, and users who notice immediately when something stops working.

We build with that in mind, starting with a straight answer on native versus cross-platform. Flutter gets you both platforms from one codebase and is right for most projects — it's faster to build, cheaper to maintain, and indistinguishable to users for the vast majority of apps. Native is right when you're doing something the framework fights you on: heavy camera processing, deep OS integration, background work with tight battery constraints. We'll tell you which one you need before you pay for either, and we'll say so if the honest answer is that you don't need an app at all — a fast mobile web app solves a surprising number of briefs for a fraction of the cost.

Then we handle the parts that catch people out. Store listings and assets, the review process, the rejection that arrives for a reason nobody anticipated, crash reporting, analytics, and the release cadence afterwards.

What's included

  • Platform recommendation, with the reasoning written down
  • UI and UX design to each platform's conventions
  • iOS and Android builds
  • Backend and API, where the app needs one
  • Push notifications, offline support, deep linking
  • App Store and Play Store submission, and shepherding the review
  • Crash reporting and analytics
  • Post-launch updates and OS-version maintenance

Is this the right service for you?

This is for you if

  • Your users need something on their phone regularly, not occasionally
  • You need device features: camera, GPS, offline access, push, biometrics
  • You have an existing web product whose users keep asking for an app
  • You're committed to maintaining it — an app is an ongoing cost, not a one-off

This probably isn't for you if

  • The app would do exactly what your website does — a fast mobile site is cheaper and has no install barrier
  • There's no budget for maintenance after launch
  • You need it live in a month — store review alone can take a week, twice
  • Nobody has worked out how users will find it

How it works

  1. Platform decision

    Flutter, native, or honestly neither. Written reasoning you can challenge.

  2. Design

    Both platforms' conventions respected. An iOS app that looks like Android annoys everyone.

  3. Build

    Two-week cycles, with TestFlight and Play internal-testing builds from early on so you're using it, not watching demos.

  4. Submit

    Listings, screenshots, privacy declarations, and handling the review process.

  5. Maintain

    OS updates, crash triage, and new releases on an agreed cadence.

Eight to sixteen weeks to first release.

FAQ

Flutter or native — really?

Flutter for most things. Native when there's a specific technical reason, which we'll name. Anyone who answers this without asking about your project first is selling you what they prefer to build.

Who owns the developer accounts?

You do. Apple and Google accounts in your company's name, always. Apps have been held hostage this way.

What does maintenance actually cost?

Budget for something each year even if you add nothing — OS updates and store policy changes force work. We'll give you a realistic annual figure during scoping.

What if Apple rejects it?

Common, usually fixable, and included. We handle the correspondence and resubmission.

Not quite it?

Tell us who's using it and where.

The context usually determines the platform answer faster than the feature list does.